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Our Discounts are given to Everyone Weather your a store owner that purchases $100,000 a month or a individual buyer wanting a $10 replacement diamond fro a lost ring we give equal discounts to everyone. Selling wholesale diamond jewelry for as long as we have been selling it we have maintained a great reputation both on eBay as well as directly with our stores.

The proof is in the diamonds - We urge our customers to go online and go to our competition and compare similar gems and products and see how we stack up. Not only will you find that our diamonds are the lowest priced on the internet you'll find our service is top notch and you'll get your diamonds quick and easy by USPS mail on every order.

HOW DID IT ALL BEGIN? A QUICK HISTORY LESSON ON THE DIAMOND

The Greek word " Adamas " means unconquerable and indestructible. This is the origin of the word Diamond. It is one of the most indestructible natural formations known to man. From this word and from the depths of the earth is derived The Diamond.
The Diamond is the oldest item one can ever own. Diamonds are Pure Carbon. It is one of the earth’s most common elements. It is a simple material, found in graphite pencils and fireplace soot. Diamonds were formed, and crystallized eons ago under incredible heat and pressure deep in the earth. During the earths growing phase millions of years ago, great volcanic forces pushed the "blue earth" containing diamonds to the surface where they were scattered along rivers and into the oceans. In 1870, in South Africa a diamond was found in the earth far from a river source, and the practice of dry-digging for diamonds was born. These were the beginnings of modern mining.

Many early cultures and many countries used diamonds for their own reasons, each with their own meanings. Ancient man used the raw diamond to create tools and carvings. For example, when tribes in Africa and the Middle East expanded their trade with one another, these rare stones became a mode of exchange, the world's first hard currency. The symbols and representations of the Diamond are expansive and individual. For some it meant the key to magic, healing, protection and even poisoning. To others its wealth, prosperity, status, and everlasting love. It was even said that in ancient Greece and Rome Cupids' arrows were tipped with diamonds which had an effect equal to nothing. They have been the strength, power and symbols of Kings and Queens, the ruin of kingdoms, and the teardrops of forgotten Gods.

Today one of the most common uses of the Diamond from a sociological aspect is in the Wedding, Engagement ring. Even in the 2nd Century Rome the ring was used in the ceremony before the Emperor and his blessing. The custom was then continued and mostly Christianized by the 4th century by St. Augustine. Byzantine wedding rings are thick gold bands with round or oval bezels depicting the couple face to face, or receiving Christ's blessing of their eternal union. Today the Diamond Ring, commits a man and a woman to each other with the expression of strength, purity, brilliance and the indestructible bond of love. 

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During last Wednesday's final rose ceremony, when Bob opened a blue velvet box containing a diamond ring he had purchased for his beloved Estella Gardinier, it looked like he was about to pop the question. But Bob being Bob, he found a way around committing and placed the ring on Estella's right hand instead of her left. "It represents my promise to you to see where we can go," he said, as he slid the glittering gem on her finger. "I know in my heart what it takes to propose," he said. "It isn't that I'm not there yet," he added. "But I just want to make sure. "The promise ring, not uncommon in decades past, is a bit of an anachronism today. And while Bob's move may have seemed like a big twist in the plot, the right-hand ring has been a growing phenomenon for a few years.

It's culminating this Christmas as the diamond industry promotes the idea of women buying diamonds for themselves and sporting them on their right hands as a symbol of economic, social and cultural empowerment. The message is basically: Who needs a man? I can buy my own bling.

"Your left hand rocks the cradle, your right hand rules the world," says one ad from diamond giant DeBeers. "Your left hand says, `I do,'" notes another. "Your right hand says, `I did what?'" The full-page ads have been running in major glossy magazines since September, as marketers attempt to cash in on the trend of self-gifting, that dark sister of Christmas shopping that every woman indulges in and rarely talks about. Diamond dealers are jumping on the bandwagon in an attempt to find the holy grail of every industry — an entirely new product category that will instantly boost sales — but the right-hand ring trend didn't get its start in a boardroom.

Julia Roberts, Debra Messing, Cameron Diaz and Victoria "Posh Spice" Beckham all have right-hand diamond rings. They've been spotted, too, on Jessica Alba, Halle Berry, Janet Jackson and Sharon Stone.

The fashion industry is also enthusiastic. At New York's Fashion Week this fall, right-hand rings dominated the catwalks, as fashion designers paired with jewelers to create high-style designs. Badgley Mischka, for example, working with Leighton, a New York jeweler, created a collection of floral- and dragonfly-themed right-hand rings. And Carmen Marc Valvo unveiled his first jewelry design with Vivid Collection, New York: a 10-carat diamond right-hand ring. Working girls who follow fashion have picked up on the idea.

"I love my ring. I love how my hand looks when I wear my ring and I love explaining to people why I bought it," says Lauren Gillis, a 30-something Toronto advertising exec who has been wearing a right-hand ring for almost a year. "I bought it after I got a huge promotion at work. I celebrated with girlfriends over martinis but I had worked so long and so hard for that job that I felt like I needed to reward myself. "Gillis' New York-based cousin had been sporting a right-hand diamond ring for a year or so, and Gillis had always eyed it enviously. "You know how when you meet the right guy, everyone says you're going to know he's the one? Well, I've never had that feeling with a guy. But I have had that feeling with this ring. I knew immediately that it was mine."

Gillis' ring doesn't look like an engagement ring, though. It contains three small diamonds displayed in a contemporary fan-like setting. And that seems to be a key part of the trend — unique designs that can't be confused for a symbol of commitment. "When women have a personal ring, they don't want it to be mistaken for an engagement ring," says Toronto jewelry designer Shelly Purdy, who has been making right-hand rings for a few years. "If it's a big stone, they usually want it sitting as low as possible," she says, to help distinguish it from engagement rings, which traditionally raise the stone up. Purdy calls her collection of stackable finger jewels "achievement rings" and encourages women to buy several, one each time they achieve a goal worth celebrating. The collection ranges in price from $600 with no stones, to $2,000 and up with diamonds.

"We don't always have someone to tell about our achievements," says Purdy, a single girl herself. "So we need something to congratulate ourselves with, to symbolize how proud we are of ourselves. "Purdy wears three rings on her right hand, one symbolizing herself and the others referring to her two children. Canadian women have been particularly enthusiastic about the idea, says Kim Sutch, director of the Diamond Information Centre, the marketing arm of the Diamond Trading Co. in Canada. The centre tracks jewelry retail trends. "We saw a 12 per cent spike in single women aged 18 to 34 purchasing diamonds for themselves from 2002 to 2003," says Sutch, explaining the figure indicates the value of all diamonds purchased, rather than the number of gems sold.

To see a double-digit increase in any particular category over one year is remarkable in the diamond industry, she notes. Sutch suggests the increase is because women are delaying marriage in the 21st century. Her theory is supported by recently released numbers from Statistics Canada, which show the average age of Canadian brides is 32, and for first-timers it's now 28."The whole life cycle of couples is changing," she says. "Women want to get careers and a life established before they commit to marriage. And they have a nice disposable income to be able to purchase something like this."

Though she'll be wearing her two-carat rock on her right hand at least while she's getting to know "Bachelor Bob" a little better, Estella didn't buy her ring for herself. So does the couple's appropriation of the right-hand ring for their own purposes, in front of an audience of more than 20 million people, mean that diamonds worn on the right hand will come to mean "I might marry you, or I might not? "Purdy, who calls Bob a "wimp" for his sort-of proposal, thinks the symbolism of a right-hand ring is flexible. In her mind, the right-hand ring has always been about women deciding for themselves what the sparkle signifies.

So here's some advice for rejected bachelorette Kelly Jo Kuharski, the 24-year-old marketing analyst whom Bob sent away in tears just before he made his promise to Estella: Buy yourself a right-hand ring.

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